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Fall 2005, Vol. 1, No. 4 | Back Issues
MBL Changes Image
A message from
Bill Speck
The MBL is evolving.
As many of you know, a task force comprised of representatives of the MBL’s various constituencies has been working with consultants Don Giller and Bob Lasater to create an updated identity and a unified image that will enable the MBL to present our science and education programs in the most exciting and effective light possible.
As a result of this effort, I’m pleased to announce that the process is nearly complete. We now have an enhanced logo; a tagline, “Biological Discovery in Woods Hole,” that instantly tells the public what we do; and a carefully selected color palette that will give everything we produce—from our website to our want ads—a look that is uniquely the MBL’s. As part of this new image, we will also begin officially using our longtime nickname, MBL.
I want to thank everyone who provided valuable insights and input throughout the challenging process of deciding just what our new image should be.
Now it’s time to bring it to life.
What will this process involve? Over the next several months, Communications Director Pam Clapp Hinkle will work to assure the cost-effective implementation of the new image across the campus.
Here are some of the elements of our new image that you can look forward to:
- A new color magazine to replace LabNotes
- A new look for the Collecting Net
- New stationery and business cards
- Upgraded signs
- New vehicle logos
- Revamped parking stickers
- Redesigned gift shop items
- Revisions to the MBL website
- A fresh look for posters, brochures, and other promotional materials
In the first phase of implementation, Assistant Director of Communications, Gina Hebert, will contact department and laboratory heads to coordinate the distribution of new letterhead and business cards. Additionally, designer Beth Liles is already incorporating the new look and feel into printed materials she is currently working on. Using a graphic standards guide prepared by Giller and Lasater, she will continue in this vein from this point forward.
If you have any questions at all about our new image or its implementation, please don’t hesitate to ask Pam. The decision to update our identity was made carefully and with the goal of keeping the MBL at the forefront of biology.
Thank you in advance for your continued support of this important project.
Best wishes,
Bill Speck
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Meet Heather Goldstone
Postdoctoral Scientist, McArthur Laboratory
Ask Heather Goldstone to tell you about her work in Andrew McArthur’s lab on Giardia lamblia, the parasite that causes diarrheal illness in children and hikers, and she’ll tell you about it in plain English. In fact, Heather is so good at explaining science that this summer she won Best Presentation at the 13th Annual Symposium on Pollutant Responses in Marine Organisms for research she performed as a post-doc at WHOI. She is also a science correspondent for the Cape and Islands National Public Radio Stations (WCAI, WNAN, and WZAI).
Here at the MBL, Heather studies how gene expression is regulated in Giardia and is focused on this single-celled organism because of its evolutionary significance. Biologists believe Giardia represents a point on the evolutionary scale close to when simple cells called prokaryotes evolved into more complex cells known as eukaryotes.
A post-doc in the McArthur Lab since March, Heather received her Ph.D. in 2003 from the MIT/WHOI Joint Program in Oceanography/Applied Science and Engineering. She has lived on the Cape for the past eight years. While earning her Ph.D., she divided her time between WHOI and Massachusetts General Hospital, where her research focused on environmentally caused changes in gene expression in fish embryos. She settled in as a full-time Cape resident four years ago.
In 2003, Heather’s friend, Tracy Hampton, left her position as science correspondent for the Cape and Islands NPR stations. With encouragement from Tracy, Heather seized the opportunity to try her hand at the job. “I was interested in education and public speaking and I really wanted to try to be a science reporter,” she says.
So Heather began as a volunteer, trained as a journalist, and worked her way into her current staff position. “I do about 15 to 20 stories a year, mostly on breaking news,” she says. Heather has filed stories on a wide range of topics, including an electricity-generating backpack invented by MBL scientist Larry Rome, fisheries regulation and conservation, and mercury pollution and poisoning.
“Working as a science correspondent is really interesting and fun,” says Heather. “It combines some of the most interesting parts of lab research. I get to learn something first-hand from people making discoveries and I get to share that excitement with others.”
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Special thanks to the members of the Image and Identify Task Force for their dedication to this project. They are:
- Julian AvRutick, Volunteer
- Bill Beers, Chief Academic & Scientific Officer
- Dave Burgess, Chair, Education Committee, Whitman Investigator
- John Dowling, President, MBL Corporation
- George Friedman, Volunteer
- Sally Giffen, President, MBL Associates
- Bob Goldman, Whitman Center Director
- Pennie Hare, MBL Associate, Community Member
- Gina Hebert, Assistant Director of Communications
- Pam Hinkle, Director of Communications
- Beth Liles, Graphic Designer
- Beth Linnon, Community member (former MRC staff member)
- Andrew McArthur, Bay Paul Center
- Chris Neill, The Ecosystems Center
- Cathy Norton, MBLWHOI Library
- Jim Olds, Editor, Biological Bulletin
- JeJe Pierce, Trustee
- Carol Pooser, Director of External Affairs
- Mary Schmidek, Council of Visitors
- Bill Speck, Director & CEO
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The New Collecting Net is an employee newsletter published by the Communications Office. Comments and suggestions are welcome. Call (508) 289-7423 or e-mail us at
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